experience, but creative writing alone isn't enough. there are a lot of seo principles, search engine optimal principles with writing, i have found the skill level is lacking. >> i was reading we exchanged e-mails yesterday and i was noticing even the applicants you're getting, they can't write, which is depressing to me. >> yes. i like to say that writing is a lot like singing and everyone thinks they can do it well but few can. if you have seen an audition of "american idol," there are a lot of william hungs in the writing world as well. >> a big proesh lem than just finding qualified workers. props a problem with the educational system as well, it should be a cinch to learn how to write. >> but it isn't. >> you learned that your whole life. >> right. we have people who apply for work with us who have creative writing degrees and enlish degrees and who have blatanter ors in their cover letter. and every word counts with our company. we're sending out press releases that are highly visible. one word can make a difference between when we get sued or our clients get sued or pr goes as planned. kind of a

search engine optimization ... >>is a growing problem cyber crimes is estimated that in the united states more than 100 people are victimized each minute so how do you protect yourself? trib-u and jennifer weigel has the advice ... >>it seems that too many of us don't keep the updates as we are supposed to ... we are not proactive and taking those updates for security on our computers ... here are things that can help you take those security software updates you do not want to share too much about your personal life on social media ... especially watch those passwords and the way that you create them ... use special tricks to create unique passwords for security use acronyms for example of a phrase or trait that describes your interests there are applications that can shut down your personal information if you lose your phone or in the event of theft cyber crime can be identity theft bank fraud hacking virus personal information theft through electronic devices credit card and what we call fishing scams pfishinghishing scams cyber gambling adults sites windows for hacking ... stay

engine optimization, search engine marketing to read some of the stuff you do to market a side as you probably all know is a competitive environment. you have to put in some money to get some money. we were among the other competitors as well as you can see from the top. there is another facebook site that uses a bit more aggressive marketing i would say. and we were not prepared to do that at this point. the bottom picture shows a baby when it comes to misleading marketing i draw the line with babies. i have a nine month old, so i wouldn't do that. we had competition, and that's why we think we have low traffic and there are other sites available. so, some lessons we can learn. primary findings from the study are coming in its preliminary study so we would like to follow it with additional more analytical studies this is more of a descriptive study is that it's possible with little experience, academics not necessarily we are not computer scientists, so it was possible with very little experience to post it on a social media site still available again, and this form of the media real

top of the list of search results. that's called search engine optimizing. everybody engine pointing uses the same strategy for scamming. the major search engines are all on the look out for it but to keep your computer safe, keep your searches to trusted sites. when looking for news on a favorite celebrity, for example, stick to the established enter statement sites. avoid web address endings that don't look familiar. they could spell trouble and always keep antivirus and malware software up to date. >> that reminds me i can't remember the last time -- [ inaudible ] one of the best tools for fight malware is from a site called malwarebites.com t. can do a scan of your computer in eight minutes and weed out some of those dangers apps. >>> the time 16:48. time to find out the ant -- is 6:48. time to find out the answer to ow question. there is a study in britain that say people look younger when they do which one of these things? is it whiten your teeth, b, smile, or c, exercise. >> the answer to the question is b, smile. >> you can do it. just smile. >> what do you think? >>> a check